Facebook Marketing Tips that you should try this Christmas

Every year, the holiday season seems to come out of the blue! Suddenly you’re met with a burst of festive shopping deals and promotions, and Christmas advertisements are seen everywhere. The holiday season is considered to be a key time for online sales and ceaseless social media marketing of Christmas-centric deals. Every business, from large brands to small, are competing for the same space across social media sites such as Facebook. So, is Facebook part of your holiday social media marketing plan? Yes, it is, without a doubt!

In this blog, you’ll discover 5 Facebook marketing tips to broaden your visibility and reach during the holiday period.

1. Run a poll

As of 2017, Facebook rolled out official polls for newsfeed, with the option to add GIFs. Polls can give you practical results whilst also being fun and festive. You can use Facebook polls by comparing two products against each other, or ask your audience for their opinion on a future campaign or something in the works.

2. Use visuals to engage your users

When planning your social media marketing strategy and holiday posts, keep in mind that Facebook is a visual platform. Use videos, animates GIFs, and photos to your advantage.
A lot of festive spirit is signified by green and red festive decorations and images. You can add images to your Facebook feed that are festive, and tie it in with the content you’re posting over the holiday season.

White Chocolate Dipper Ginger Cookies

As it gets closer to the New Year, users’ newsfeeds will be flooded with a lot of holiday content. Facebook suggests using motion to stand out and catch the eyes of users.

3. Share your brand’s story

Use the end of the year as a time for your customers to get to know your business and the people who work there. Invite your Facebook audience into your business’s world. You can do this by sharing a milestone on your feed, doing a series of posts showcasing your employees, etc.

4. Use key dates to your advantage

Christmas and New Year’s Day aren’t the only events surrounding the holiday period. Keep in the know about trending dates (such as #NationalCookieDay on December 4th) that you can use to drive up engagement on your Facebook channel. An online marketing company would be able to streamline the social media process by planning out posts in the lead up to trending holidays on Facebook.

5. Raise the holiday spirits by working with a local business

There are so many ways you can share the love and festive spirit during the holiday season. One great way to do this is to partner up with businesses in your local community to create something magical. This could be in the form of an event, a charity sponsorship or even a product. For example, an online marketing company in Melbourne could help to plan an exciting project around Christmas such as the Citi x UrbanspaceNYC event.
https://twitter.com/Citi/status/931254058622570496/photo/1

Go forth and make Facebook merry

The most wonderful time of the year is also a wonderful time to benefit from growth opportunities on Facebook and other social media. Although applying every idea on Facebook isn’t realist, you could see amazing results from a well-planned holiday campaign with content that suits Facebook. If you keep these tips in mind, you’ll be well on your way to spreading Christmas cheer for your business and customers in no time!

Blog: How to Boost Your Facebook Posts?

Are you looking for ways to improve your social media marketing service strategy over the holiday season?
Book your 30-minutes FREE consultation at https://bit.ly/2GgBJ3k