Sunday, November 25, 2018

Growing Popularity of Mobile App for Small Business in Australia

Growing popularity of Mobile App for Small Business in Australia

Almost everyone is addicted to their smartphones. For most, the day starts with checking phone notifications and browsing Social Medias.

Mobile devices or smartphones being one of fastest growing gadgets, its consumption has increased with 88 percent of Australians owning at least one smartphone. From calls and messages to social media and payments even for the health and fitness purpose, smartphone has become a basic necessity. Reason? Because there are Apps for everything!

According to a website statist.com, around 2.1 million apps were available in Google Play Store while 2 million apps were available on Apple’s App Store, as of the 3rd quarter of 2018. Talking about Australia, the Australians love their apps. Australians use 36 different apps per month on average, as per the data collected by App Annie.

It’s terribly difficult to go without using any App for even a single day. Just imagine how confusing life would be without Google App, or how disconnected we would be from our friends and family without social medias.

As useful the App has proven a blessing for personal use, the businesses has also found it beneficial and are exploring more benefits from it. Especially, Apps are gaining growing popularity for small businesses.

Some of the best business mobile Apps in 2018 are as follows:
  • NetSuite OneWorld- For enterprise resource Planning (ERP)
  • Expensify- For expense reports
  • SurveyMonkey- For the online survey
  • MailChimp- For email marketing
  • Zoho Docs Standard- To manage document
  • HootSuite- For Social Media management
  • Deputy- For human resource management
  • Sprout Social- Analyses and manages social media
So, why do you think, the Apps are getting popularity among small businesses in Australia?
It’s because of the following benefits that businesses can achieve to operate efficiently and grow:

1. Effective Marketing

The promotions, scheduling, editing, and posting can be done effectively and efficiently when you use a marketing App. You will enable you to monitor the performances of your posts for different social media and pages at once. Hence, the marketing Apps provide you with better analytical insights.

2. Better Communication with Customers

Small businesses can easily reach their customers and improve communication through mobile Apps. You can either offer a promotion or collect customer’s opinion. Moreover, this can help you gain the loyalty of customers and help you create recurring business opportunities.

3. Payment Gateways

How about the App which lets your customers pay for your products and services through your mobile? Sounds easy right? This can allow your customers easy purchase experience and enhance your business.

4. Increase Customer Engagement

Your customers should be able to reach you no matter whatever the business you are in. Either you are selling shoes or catering services, you need to establish a way for your customers to reach you. Adding a messaging feature in your App enables your customers to communicate more openly. Hence, you might be getting more reviews, suggestions or even complaints, while each component allowing you to improve.

5. Quick Sales

The mobile Apps if utilized properly can help you sell quicker. You may provide limited time promotions schemes and coupons with reminder push. These types of promotions may help to sell quickly.
If you are a manager or an entrepreneur, you might have found an App can improve efficiency, productivity, and effectiveness of any company. Therefore, if you are thinking that you should build an App then talk to us here.

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Friday, November 16, 2018

Broken Links Equals Broken Business Opportunity


Just imagine…you are invited by someone to visit their place. But when you get there, you find the door is locked, there’s nobody home!



That’s exactly how your audience feels when they go into your site but cannot access the page they have just clicked on!

It not just hampers user experience, but also affects your SEO.

That’s why broken links equals broken business opportunity.

Many business owners like to update and change their websites frequently. However, remember to take precaution when deleting websites or posts.

This usually occurs when a page is deleted or the URL is changed, a broken link is left in its place. But Google and other search engines have already indexed these pages.


That’s the reason your audiences are redirected to the infamous ‘404 Error’ page.

Following is an explanation on how broken links affect your website performance and your SEO:

Competition

Broken links can affect your business by losing clients. Its inconvenient for clients to be searching on your website only to find what they’re looking for is broken. This is an opportunity to reach out to another competitor.

Frustration

Broken links cause frustration and irritation due to inconvenience. For instance, customers might try to access information that they’ve bookmarked. Only to find that the page is broken or deleted. The customer’s faith and trust in your brand will weaken as they find your website less reliable. Worse still, this could mean losing a potential customer.

Conversion rates

Broken links also negatively affects your conversion rates. If a link that contains a purchase link is broken, then the purchase won’t be made. As a result, conversion rates will be low.

SEO

Another negative outcome is that broken links can be detrimental to your website’s search engine rankings. Google and other search engines are notorious for penalising websites with broken links. This could result in your site being less likely like to show up in the SERPs. The reputation of your webpage could be damaged due to negative online comments.

It pays to check your website frequently for any broken links. They can be fixed immediately to avoid any potential damage to your online business.

Click HERE to find broken links

Still confused when it comes to SEO and website maintenance?

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