Interesting Google Facts and Trivia

Google has held the title of being the world’s most popular search engine for quite some time now. It’s no secret that Google runs the Internet game. The company has a list of interesting facts and trivia that goes with the territory for being one of the world’s most recognised brands. Keep reading to discover 3 exciting facts about Google!

Fact 1. From 2012 onwards, Google has acquired more than one company every week on average. Google has spent tens of billions of dollars on buying global companies such as Motorola, Waze, YouTube … to name a few.

Take a look at this example:

Waze
Year: 2013
Cost: $996 million

Waze is a smartphone navigation app, which includes real-time traffic updates from users. Waze is unlike Google Maps in that it is solely for driving. This acquisition allowed Google to access 50 million people who use Waze, which can now be served ads from local businesses from Google’s advertising network.

Fact 2. Cofounder of Google Sergey Brin ordered that workers shouldn’t be more than 200 feet away from food. According to the book “Work Rules: Insights from Inside Google That Will Transform How You Live and Lead” the purpose of cafes and micro kitchens is to encourage employees to leave their desks and interact with others who don’t sit near them.

“At a minimum, they might have a great conversation. And maybe they’ll hit on an idea for our users that hasn’t been thought of yet.”

Fact 3. Google processes on average over 40,000 search queries every second, which results in over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. The chart below measures the amount of searches each year throughout Google’s history:

 

The question you might be asking is what exactly are people searching for on Google? Let’s take a look.

Here is a closer look of the top 10 most searched keywords and most asked questions on Google:

Is there anything on the topic of Google and Search Engine Optimisation (SEO) that you’d love to know more about? Call us on 1300 777 847 or visit us here https://bit.ly/2GgBJ3k

Broken Links Equals Broken Business Opportunity

Just imagine…you are invited by someone to visit their place. But when you get there, you find the door is locked, there’s nobody home!

That’s exactly how your audience feels when they go into your site but cannot access the page they have just clicked on!

It not just hampers user experience, but also affects your SEO.

That’s why broken links equals broken business opportunity.

Many business owners like to update and change their websites frequently. However, remember to take precaution when deleting websites or posts.

This usually occurs when a page is deleted or the URL is changed, a broken link is left in its place. But Google and other search engines have already indexed these pages.

That’s the reason your audiences are redirected to the infamous ‘404 Error’ page.

Following is an explanation on how broken links affect your website performance and your SEO:

Competition

Broken links can affect your business by losing clients. Its inconvenient for clients to be searching on your website only to find what they’re looking for is broken. This is an opportunity to reach out to another competitor.

Frustration

Broken links cause frustration and irritation due to inconvenience. For instance, customers might try to access information that they’ve bookmarked. Only to find that the page is broken or deleted. The customer’s faith and trust in your brand will weaken as they find your website less reliable. Worse still, this could mean losing a potential customer.

Conversion rates

Broken links also negatively affects your conversion rates. If a link that contains a purchase link is broken, then the purchase won’t be made. As a result, conversion rates will be low.

SEO

Another negative outcome is that broken links can be detrimental to your website’s search engine rankings. Google and other search engines are notorious for penalising websites with broken links. This could result in your site being less likely like to show up in the SERPs. The reputation of your webpage could be damaged due to negative online comments.

It pays to check your website frequently for any broken links. They can be fixed immediately to avoid any potential damage to your online business.

Click HERE to find broken links

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