Just imagine…you are invited by someone to visit their place. But when you get there, you find the door is locked, there’s nobody home!
That’s exactly how your audience feels when they go into your site but cannot access the page they have just clicked on!
It not just hampers user experience, but also affects your SEO.
That’s why broken links equals broken business opportunity.
Many business owners like to update and change their websites frequently. However, remember to take precaution when deleting websites or posts.
This usually occurs when a page is deleted or the URL is changed, a broken link is left in its place. But Google and other search engines have already indexed these pages.
That’s the reason your audiences are redirected to the infamous ‘404 Error’ page.
Following is an explanation on how broken links affect your website performance and your SEO:
Competition
Broken links can affect your business by losing clients. Its inconvenient for clients to be searching on your website only to find what they’re looking for is broken. This is an opportunity to reach out to another competitor.Frustration
Broken links cause frustration and irritation due to inconvenience. For instance, customers might try to access information that they’ve bookmarked. Only to find that the page is broken or deleted. The customer’s faith and trust in your brand will weaken as they find your website less reliable. Worse still, this could mean losing a potential customer.Conversion rates
Broken links also negatively affects your conversion rates. If a link that contains a purchase link is broken, then the purchase won’t be made. As a result, conversion rates will be low.SEO
Another negative outcome is that broken links can be detrimental to your website’s search engine rankings. Google and other search engines are notorious for penalising websites with broken links. This could result in your site being less likely like to show up in the SERPs. The reputation of your webpage could be damaged due to negative online comments.It pays to check your website frequently for any broken links. They can be fixed immediately to avoid any potential damage to your online business.
Click HERE to find broken links
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