Growing Popularity of Mobile App for Small Business in Australia

Almost everyone is addicted to their smartphones. For most, the day starts with checking phone notifications and browsing Social Medias.

Mobile devices or smartphones being one of fastest growing gadgets, its consumption has increased with 88 percent of Australians owning at least one smartphone. From calls and messages to social media and payments even for the health and fitness purpose, smartphone has become a basic necessity. Reason? Because there are Apps for everything!

According to a website statist.com, around 2.1 million apps were available in Google Play Store while 2 million apps were available on Apple’s App Store, as of the 3rd quarter of 2018. Talking about Australia, the Australians love their apps. Australians use 36 different apps per month on average, as per the data collected by App Annie.

It’s terribly difficult to go without using any App for even a single day. Just imagine how confusing life would be without Google App, or how disconnected we would be from our friends and family without social medias.

As useful the App has proven a blessing for personal use, the businesses has also found it beneficial and are exploring more benefits from it. Especially, Apps are gaining growing popularity for small businesses.

Some of the best business mobile Apps in 2018 are as follows:

• NetSuite OneWorld- For enterprise resource Planning (ERP)
• Expensify- For expense reports
• SurveyMonkey- For the online survey
• MailChimp- For email marketing
• Zoho Docs Standard- To manage document
• HootSuite- For Social Media management
• Deputy- For human resource management
• Sprout Social- Analyses and manages social media

So, why do you think, the Apps are getting popularity among small businesses in Australia?
It’s because of the following benefits that businesses can achieve to operate efficiently and grow:

1. Effective Marketing

The promotions, scheduling, editing, and posting can be done effectively and efficiently when you use a marketing App. You will enable you to monitor the performances of your posts for different social media and pages at once. Hence, the marketing Apps provide you with better analytical insights.

2. Better Communication with Customers

Small businesses can easily reach their customers and improve communication through mobile Apps. You can either offer a promotion or collect customer’s opinion. Moreover, this can help you gain the loyalty of customers and help you create recurring business opportunities.

3. Payment Gateways

How about the App which lets your customers pay for your products and services through your mobile? Sounds easy right? This can allow your customers easy purchase experience and enhance your business.

4. Increase Customer Engagement

Your customers should be able to reach you no matter whatever the business you are in. Either you are selling shoes or catering services, you need to establish a way for your customers to reach you. Adding a messaging feature in your App enables your customers to communicate more openly. Hence, you might be getting more reviews, suggestions or even complaints, while each component allowing you to improve.

5. Quick Sales

The mobile Apps if utilized properly can help you sell quicker. You may provide limited time promotions schemes and coupons with reminder push. These types of promotions may help to sell quickly.
If you are a manager or an entrepreneur, you might have found an App can improve efficiency, productivity, and effectiveness of any company. Therefore, if you are thinking that you should build an App then talk to us here.

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